Most people today are pretty used to see the horrible imagery behind food production. So how to get them talking about it? We figured out we could pretend wanting to show these images to your kids was a good vehicle to get you talking about them again.

Thus, a childrens board game was constructed and and "productized".

The Meal Deal was a critical design project carried out at the Masters Programme in Interaction Design at Malmö University, Sweden, in 2008.