The Philippine market is actually ripe and ready for electronic commerce, driven by both on-line and mobile communities. Compelling products and services, especially those that immediately gratify, as they are delivered instantly are now needed.

This topic was presented by Chito Bustamante during the DigitalFilipino E-Commerce Summit last November 13, 2009 at Hotel Intercontinental, Makati City.

Chito also answered questions from Janette Toral and participants.

Handouts can be downloaded at

Video taken by events and corporate videographer Buddy Gancenia (

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