SocialMedia.org's Brands-Only Summit is an annual event featuring 16 peer-to-peer collaborative workshops, 12 how-to classes, 12 real-world case studies, 3 brilliant authors, and 2 amazing keynotes. To learn more, visit socialmedia.org/summit/.

To download the slide presentation in this video, visit wom.us/1r1xk5S.
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In his presentation, Best Buy's Digital Marketing Director of Social Media & Mobile, Jamie Plesser, teaches a class on using social media to support advertising and using advertising to support social media.

He shares five observations on areas to explore when you get asked how social can play a bigger role in marketing.

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