Since 2006, one of the roles of the Ethics Centre in Canada & Bermuda has been to assist The Salvation Army in achieving congruence between organizational values and practice. In 2013, the Ethics Centre received financial support from the Mission Focus Fund to produce a series of short videos on each of the ten core values of The Salvation Army in Canada & Bermuda. We commissioned the creative genius of Christian and Sean of Procter Bros. Industries to bring this project to life. Putting words and images to each of the values has been an exciting venture. We're looking forward to seeing how and where they will be used.

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