Chris has amassed 11 World Championship titles and 6 Olympic golds; he’s now the most successful British Olympian of all time. As well as promoting his range of bikes and raising cycle awareness, 2014 brings an ambassadorial role at the Commonwealth Games. In a hugely instructive presentation Chris explains how he dealt with intense training and competition, how he learned to bounce back after defeats – and why the team constantly searches for marginal gains.

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