"Proudly South African" should read "Proudly South Afrikaans"
Proudly South Africa is a brand which pushed this ideology, however the majority of the business using this brand are still White. The brand is less Proudly South African and more Proudly South Afrikaans. As Proudly South African is an majority white business pact which is sold internationally as "Native" Business, people buy into "products from Africa" without asking are these products made by Africans.
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