Kevin McKiernan discusses the uses branded entertainment for communicating marketing messages.

Kevin is founder and CEO of Creative License, having founded it in 1999. Kevin's mission has always been to champion the best possible entertainment solutions for any host of brand marketing challenges.

Today, CreativeLicense.com stands as one of the leading independent music and talent supervision companies in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships between brands and entertainment.

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