Making its way from sneaker blog to retail establishment in just a few short years, Matt Halfhill of Nice Kicks officially opens up his brainchild for business with the launch of the Nice Kicks store. We catch up with the Texan for a chat about his intriguing transition from blogger to store owner. Enjoy!

Director: Sid Ashford

hypebeast.com/2010/03/open-business-matt-halfhill-nice-kicks

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