Conference ATELIERS 2014 - Conference 3rd april - Nantes (France)

Alexis Botaya is the editor of the dynamic web magazine Soon Soon Soon and associated think tank which draws on a network of innovation scouts. The latest trends for a glimpse of things “made in future”.

Who has not heard of “Do it yourself”, of gamification, this Anglo-Saxon marketing technique that uses game mechanics to attract consumers, or of the very first FailCon conference that (finally!) broached the topic of the opportunities opened up by entrepreneurial failure in France? It’s now or never with the Soon Soon Soon web magazine. Their philosophy is that it’s never too soon, and when Alexis Botaya starts talking about it, he is unstoppable. Some of the latest trends that he has spotted, sniffed out and detected, with the help of a network of some 500 innovation scouts, include: new systems for watering plants only when the vase or pot requires it; interior lighting provided by a bioluminescent animal; a smartphone app that allows you a whiff of your favourite restaurant’s menu; or a bionic eye to restore sight. The “small world” of Soon Soon Soon is all about innovation and innovations in every shape and form, including those yet to come. The Soonoscope, a service offered to businesses and advertising agencies, provides a detailed analysis of trends. Soon Soon Soon is also an entrepreneurial adventure embarked upon almost two years ago by Alexis Botaya and Ganaël Bascoul, an expert in statistics. This online magazine is currently the leading French crowdsourced medium dedicated to innovations from around the world (15 countries). The latest find: “My life in a suitcase”, or the art of travelling with absolutely everything and everyone you need to feel right at home any time, any place, anywhere.

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