Blooms Hotel Temple Bar commissioned artist James Earley to give the hotel exterior a Joycean makeover, using it as his canvas, to showcase his interpretation of the main characters of James Joyce's ULYSSES. The characters depicted include Stephen Dedalus, Molly & Leopold Bloom, Blazes Boylan and Buck Mulligan.

Similar to the mural, the video tells the story of Ulysses in a contemporary manner. Taking key quotes and locations from the book, several Dubliners are filmed delivering the quotes throughout the city. Woven throughout all of this footage is the painting of the hotel, culminating in dramatic slow-mo pans around the hotel, showcasing the final painted piece.

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