Powerful narratives create compelling speeches
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Three top communication professionals who have written speeches for CEOs, government officials and presidential hopefuls know how to craft a memorable message that will connect with an audience.

They tell a story. Or two.

Polished deliveries are great. Fact-filled presentations are informative. But these experts say the best speeches include compelling stories that engage listeners and elicit an emotional response.

This preview comes from the Ragan Training video, "The power of storytelling: What you can learn from executive speechwriters. " Vinca LaFleur, partner at West Wing Writers and featured above, is joined by Michael Long, director of writing at Georgetown University, and Rod Thorn, senior director of communications at PepsiCo.

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