Communicating via games and gamification
According to one study, 64% of C-suite executives take daily breaks from work to play video games. By the time they reach 18 years of age, most of today's children will have spent 10,000 hours playing games--exactly the time Malcolm Gladwell believes it takes to master a subject area or skill. Gartner believes 70% of large companies will be using gamification techniques by 2014. Detecting a trend here? Games and gamification are going to become standard tools for organizational communications. Whether responsibility rests with communicators or elsewhere in the organization will depend entirely on how prepared communicators are to manage game-development projects. In this session, digital communications consultant Shel Holtz will introduce you to the principles of gaming and gamification that will you get ready to add these increasingly important tools to your communication toolkit.
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