Even in today’s modern world, one of The Central Park Conservancy’s biggest challenges is age old: trash. With a grant from Alcoa Foundation and Alcoa Inc., the Conservancy enlisted Landor to collaborate on a new waste and recycling system.
Designed specifically for Central Park by Landor’s New York office, the new receptacles are environmentally sustainable, made from 30 percent recycled aluminum, which in turn is infinitely recyclable. The bins are finished with an environmentally-friendly powder coat.
The media latched onto the story; major publications such as the Wall Street Journal and the New York Times ran articles on the new receptacles, while park users tweeted, posted, and blogged about their thoughts on the new system. In January 2014, Landor was honored with a Chicago Athenaeum Good Design Award for the receptacles, but most important, year-over-year recycling is up 35 percent since the installation of the new cans.
Gold Lion Winner, Cannes 2014
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?