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Made of Paper - Made of Love. With elaborate hand-craft and a lot of care, the little paper figures were brought to life in the stop motion technique. The spot was realized together with the Heye GmbH, director Sinem Sakaoglu and the visual distractions Ltd. team.

Click here for behind the scenes footage of McDonald's Made of Love "Beef":
vimeo.com/99830141

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CREDITS

Agency:
Heye GmbH

Creative Director:
Christopher Grouls

Art Director:
Andi Weber

Texter:
Christian Beitlich

FFF Producer:
Sylvia Houari Fah

Film Production:
emenes GmbH

Executive Producer:
Marko Zawadzki

Producer:
Nadja Yassin

Production Assistant:
Christian Liegl

Director:
Sinem Sakaoglu

Visual Effects Supervisor:
Julian Hermannsen

Editor: Jonas van de Löcht

Sound Design:
Emil Klotzsch

Music:
Oliver Heuss

Color Grading:
Ronney Afortu

Stop motion & vfx:
visual distractions Ltd.

LIVE ACTION CREW

1st AD:
Axel Frese

Production Manager:
Tobias Faust

Director of Photography:
Sven Siegrist

1st AC:
Ivan Oliveira

2nd AC:
Christian Saure

VTR/ DIT:
Christian Steidten

Motion Control Operator:
Julian Hermannsen
Heiko Matting

Gaffer:
Willy Kremper

Electrician:
Stefan Bräsen
Oliver Freier
Boris Lohmeyer

Key-Grip:
Thomas Spiering

Grip:
Lukas Kaupenjohann

Art Director:
Matthias Strahl

Set Builder:
Norbert Kalinna

Make-up:
Diana Ramovic

Styling:
Michele Junker

Styling Ass.:
Britt Dammert

Foodstyling:
Tim Landsberg

Foodstyling Ass.:
Andy Schramm

Product Care:
Sören Richter

Making-of:
Malte Nieschalk

Runner:
Thomas Lamelza
Lukas Rademacher

STOP MOTION CREW

Design:
Fréderic Bertrand

Storyboards:
Felix Schichl

Additional Design & Storyboards:
Alexandra Prosen
Gerlinde Godelmann
Anne Hofmann

Animatic Edit:
Ringo Waldenburger

Puppet & Set Building:
John Craney
Marina Straub
Willeke Smid
Xander Forterie
Thalke Thyen
Thomas Hietbrink
Paul Mathot
Anneloes van Holten
Wolfram Späth
Ying Tang

Animation:
Tobias Fouracre
Boris Wolf

Lighting / Camera:
Ivan Oliveira

Assistant Lighting / Grip:
Martin Quaden

Rigging:
Lukas Kaupenjohann
Andree Neemann

Motion Control Operator:
Julian Hermannsen

Stage Hands / Set Carpenter:
Sascha Afschar

3d Modeling:
Malte Lauinger

Compositing:
Julian Hermannsen
Sebastian Nozon
Marcus Kitschke
Guido Hartmann
Lukas Kaupenjohann
Nadine Kitschke

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