diesel.com/pitti/

Thanks... But it doesn't explain much about what is meant by the term "hologram", since this tends to mean a lot of different things to different people. Is there some sort of stereoscopic 3D? Or is the stuff being projected into "space" using a combination of mirrors (like the "Pepper's Ghost" trick)?

Are there actually people behind the catwalk, or is that just a reflection?

They are holograms. The were produced with the Cheoptics360, developed by ViZoo, in Denmark. vizoo.com . Check their site for more info on the product.

And yes, there are people behind the catwalk. The crowd was spread among both sides of the catwalk so they could experience the hologram.

This ViZoo product was also used on a Kate Moss/Alexander McQueen presentation in May 2006, but didn't have the same repercussion that this Diesel one had. As they hired more people to work on it and take it to another level.

After doing some research... They are NOT holograms. If you read this article engadget.com/2006/11/02/cheoptics360-the-future-of-3d-video-is-here/

A number of observant readers notice that the technology effectively reproduces flat images that appear to "float" in space. They are like 2D "sprites" in old computer games - flat images, but appearing to exist in a 3D space.

A very clever trick, to be sure, but nothing like the "holograms" we've come to expect from Star Trek, etc.

What is your point dude?

This is new media technology, and NOT science fiction.
If i use the term "hologram" is to simplify what is all about. The point is that these are 3D images floating on a space = hologram.

Period.

I'm not criticising the work - I think it's very impressive.

But usually when people say "hologram" they imagine a projected image that is 3D, i.e. you can view it from different angles and it appears to have depth, almost like it is actually there.

Projecting a flat, 2D image onto semi-reflective glass/perspex does not create anything like this effect. All I'm saying is that the term "hologram" may mislead, rather than simplify.

I love the graphics. And the concept. It really is a very clever device, and very clever technology.

the point is that hologram is when you display a box and i can walk around it and see all sides of it, and this is just some trick that simulates hologram

You can't see "all" sides of it. You can only see front, back, left and right. And the image itself has no depth or form - it is a flat plane, just like any other 2D image.

Once again, I LIKE the trick. I think it's very clever. But we are still a long way from projecting a three dimensional, life-like image into "space", as has always been the goal of those attempting to create "volumetric displays", for example.

Enough already. I think everyone got the point. This is not a forum about holograms.

yep, no hologram at all there.