abstract groove

Abstract:groove is a hybrid between a creative collective and a motion design studio, founded by the film-maker and designer Luigi Pane and the executive producer Giada Risso.
The studio, based in Milan, mainly works on the research of new visual languages in communication and advertising.
Since 2004 the team have directed projects for Diesel, Dolce&Gabbana, Gianfranco Ferre’, Enel, Total, Invicta and Luxottica.
In 2008 abstract:groove became the Italian revelation at the Epica Awards, the prestigious advertising award, receiving gold as “best European on-line film” with the “Diesel Kid – Explorers of the Past and Future” advertising campaign.