Adam Al Sened is the MD and a director/editor of dLo Productions.
dLo Productions is an independent production company with a collective of creatives. Adam is the director/editor within a range of music related productions. Our main project; Elek Tronique™, launched late last year, is a music TV show/documentary that focuses on electronica dance music.
Other dLo productions include; Parklife Festival & Ian Brown '10 Highlights, Virus Syndicate: Behind The Scenes, Sankeys promo, Greg Vickers promo, Rejekts promo, A51 promo, Rocktronica animation & loads more to release this year.
Elek Tronique™ BIO
Elek Tronique™ is a new electronic dance music magazine TV show/documentary; ‘Docu-Zine’, which focuses on genres; House, Techno, Electro, Drum & Bass and Dub Step. The show is built around a series of interviews with various music artists; DJ’s/producers/MC’s within the above genres from various places within UK and across the globe.
Our show and project is purely about the music, the people who produce, mix and promote it. The original concept of the show was to document and showcase artists, venues, events and labels, only within House, Techno, Dub Step, Electro and Drum & Bass music. We wanted to feature artists from various musical backgrounds and not just all the well known ‘superstar’ DJ’s but with also new DJ’s and producers who have recently come through. This variety of artists, genres, backgrounds, production techniques and music style is what Elek Tronique™ respected and wanted to showcase.
We felt that underground electronic dance music was heavily neglected by the TV industry, and we couldn’t find any TV programming that catered for these genres. We found a couple sites online that had the odd interview with a certain amount of artists within a certain genre, but we felt there was limited content and some poorly produced. There is an immense amount of music TV programming throughout all media platforms that focus on generally Pop, Rock and ‘Urban’ music, but not one for underground electronic dance music, except for the obvious Pop-dance music productions. Maybe it is hard to showcase this area of the music industry, when it’s so big and has been around for over 20 years with not much TV documentation.. We intend to carry on releasing the episodes and full interviews within this first series which are ready for release and hope to have series 2 out in 2011 which will feature more artists we like.
The original concept of the show was created in May 2009 by our producer & director who then started to build the Elek Tronique™ crew and develop the idea by September 2009. A couple months after and the production began with our first shoot on 21st November with James Lavelle at Custard Factory, Birmingham. We then continued to shoot our guest interviews throughout till this year with our last interview shoot on 17th July 2010 with Reboot at Sankeys, Manchester. Within this production period we captured 62 featured guest artists for our first series. The first episode of the series features guests; DJ Sneak, Sub Focus, Nic Fanciulli, DJ Marky, Heidi, Virus Syndicate and John Dahlback. Episode 2 will be released a couple weeks after launch with artists; Mauro Picotto, Noisia, Simian Mobile Disco, Aphrodte, Caspa, Rod Azlan, Rosie Romero, Wonk and Rossco.
We have captured these interviews and them performing at some of the biggest events and venues throughout the UK, such as; Warehouse Project, Parklife Festival, Sankeys, Ministry of Sound, Custard Factory, Apollo, Bugged Out, Back To Basics, Metropolis, Ape, Colour, Carnival, Chibuku, Tribal Sessions, Eastern Electrics, Nation, Meganite, Saved, Cadenza, Oh My God, Kaluki, Religion, Disco Electronica, Detonate, Heidi Presents Jackathon, Oh My Dub and more.
Within our interviews, we talk to our guests in detail about their music, their genre, other electronic dance genres, their musical influences, background, their DJ, production style and techniques, the hardware and software within the studio now and the past, up coming events and music releases etc. These interviews are presented in an informal, relaxed and conversational style and approach. All our interview presenters are DJ’s, producers and working within the music industry, and only present guests from their genre background or similar. This was a must with Elek Tronique™, as presenters had to have a lot more than just knowing such music and genres. They had to relate with the guest and feel confident within music it self through their skills and experience.
The Elek Tronique™ series is the main feature of our project which includes 7 guest interviews within every episode. The ‘show edits’ last approx 6 minutes each, and act like highlights of the guests full interviews which can also found here on our site. The full interviews are there for you to watch specific artists from specific genres which, gives you a greater insight to the artist and their music.
The project exceeds from just being a TV show with interviews, as the site supporting and showcasing the production also includes various other media; Photography, Illustrations, Podcasts, Vodcasts, Merchandise, Guest & Presenter Profiles, New DJ’s and Producers Music, Events listings, Venue & Label Info, Links etc. All this combined with the show, is what defines; Elek Tronique™.
Elek Tronique™ is produced by dLo Productions, an independent production company which is comprised of a collection of freelance media creative’s.
We would like to thank all our guests, venues, events, labels, management, agents, crew, presenters, promoters and others who have supported and helped us throughout the project and to produce this series.
Please enjoy the show, the full interviews, photography, podcasts, vodcasts, artwork, profiles, listings, news and new music from the latest producers! This will be all released here on elektronique.tv.
‘And this is just the beginning……..’