Alastair has over 12 years of digital advertising experience working for McCann Worldgroup in San Francisco and Ogilvy & Mather in New York and London. This includes acting as lead creative on large Web sites and advertising campaigns for companies like Microsoft, Nortel, Cisco, American Express, GlaxoSmithKline, Kodak, and Nestlé.

At Ogilvy & Mather, he worked on the global IBM account for three years. He has also had extensive experience on many technology accounts, both consumer and B2B, including Microsoft, IBM, Cisco, Hewlett-Packard, Lenovo, Yahoo!, SAP, and Nortel.

His work has included pioneering efforts in social marketing, digital outdoor, and digital video. His work has been recognized by Cannes, The Clios, The One Show, London Advertising Awards, Webbys, Communication Arts, DMA Echos, National and Regional Addys, DMA (U.K.), IAB Mixx Awards, and AdTech.

Alastair spends on average 10 hours per day online, reflecting a major cutback since meeting his girlfriend who funnily enough he met in real life.

Alastair holds a First Class honors degree in Graphic Design from Nottingham Trent University.