Sony Music Netherlands asked us to create a campaign for the band Hurts around their show in Paradiso Amsterdam. Goal was to generate (online) buzz about this new up and coming artist.
Hurts is known for their awesome artwork and very keen on look&feel.
The idea:
We had professional streetpainters make a special Hurts 3D drawing next to Paradiso. Both band and visitors had their picture taken in this drawing to fuel the conversation about this great new artist.

j vimeo.com/15805810

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