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Six architecture studios present window installations created for stores along London's Regent Street in this movie filmed by Dezeen.
RIBA president Angela Brady introduces the project, which pairs local architecture practices with six retailers to create displays along one of the most iconic shopping streets in Britain.
Starting at the north end of the street, George King and Mark Nixon from Neon present a rotating wheel of manequins that allows different outfits to be presented in the window of Topshop at different times of the day.
Next up, Arthur Mamou-Mani describes his studio's installation made from sportswear fabric and cable ties, which flows along the 30-metre-long display of Karen Millen.
Drawing on the emotional experience of driving a Ferrari, John Tollitt and his team at Gensler crafted a heart and a brain for the windows of the car brand's store, then brought them to life using digital animations to represent the heartbeat and firing neurons.
Across the street, naganJohnson transformed the atrium of Esprit into a beach scene complete with with a wave of chestnut paling fencing.
Carl Turner Architects referenced American artist Gordon Matta Clark's images of cut-out buildings to create fantasy New York streetscapes on the facade, in the windows and on blackboard illustrations at Jack Spade's Brewer Street store just off Regent Street.
Finally, AY Architects used interlocking panels to form freestanding screens, creating a three-dimensional herringbone effect for Moss Bros.
The installations will be in place until 6 May.
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