Produced by: Veloz Media
"The Reinvented Dove Hair BzzCampaign"
BzzAgent is a social marketing company that accelerates word of mouth to drive sales. Powered by a network of over 800,000 people, BzzAgent creates measurable business results for marketers through an influential advocate network, a powerful engagement platform, and a proven analytics approach. BzzAgent has been at the vanguard of word of mouth marketing since 2001, running more than 1,500 programs for global companies including Unilever, Wrigley, L’Oreal, Dove and Michelin.
In this case study, BzzAgent gives us an insight on how the Dove campaign was executed and its great results!
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