There appears to be an import/export dilemma when it comes to architecture. Most architectural discourse increasingly employs research beyond what would normally be considered architecturally relevant in order to create buildings most appropriate and responsive to the reality of urban life. However, once a design is ready to be placed back into the “real world,” an architect can encounter an export dilemma—how to best situate these findings in the media for public consumption.

This presentation examines the way in which the Office for Metropolitan Architecture’s (OMA) Mexico City project, the Torre Bicentenario (Bicentennial Tower), was communicated to the public. This project provides a point of departure for a larger discourse, one that brings the architect’s role as a communicator into sharper focus. Taking a closer look at examples of architectural output that continually rely on the use of complex language in text-based information and visual materials that merely show the building as a piece of sculpture in the urban landscape reveals that many architects fail to adequately or comprehensively address issues of public communication of their work. It is a call to rethink the way in which architects communicate, educate, and persuade the public.
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The School of Visual Arts MFA Design Criticism Department presented “Crossing the Line: The 2010 D-Crit Conference" organized by graduating D-Crit students at the SVA Theatre in New York City on Friday, April 30 2010.

j vimeo.com/11656391

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