The challenge of information design started on the cave wall. Somewhere along the line, experienced elders and shamans pulled the talented but surly artistic clansman aside and said:

"Listen. I know you don't like spear-chucking. So, can you draw a big Mastodon on the wall? We've got to teach the rest of these slacker kids how to hunt without getting killed."

j vimeo.com/19817316

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