On the initiative of Gabriëlle Schleijpen, head of Studium Generale at the Gerrit Rietveld Academy in Amsterdam, a motley group of students, teachers and artists related to the academy traveled in 2005 and 2007 to the Islamic Republic of Iran to gain their own personal insights on the status quo of the country. While staying in the neighborhood of the world’s cradle of civilization, they have compiled a total of 16,000 photographs, some of them taken very spontaneously while others done more intentionally, some of them displaying trivial matters while others dealing with serious topics. This was the moment when the idea to publish this book was born.

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