Content Strategy Forum 2011
Presentations from the Content Strategy Forum conference at the Mermaid in London, 5-7 September 2011.
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Shelly Wilson: Creating Responsive Content from the Bottom Up
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Matthew Grocki: Content Strategy: No Longer Just a Marketing Initiative
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Nicole Jones: The Intentional Strategist
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Sara Wachter-Boettcher: A New Breed of Content Strategist
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Gerry McGovern — Keynote: Manage the tasks, not the content
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Karen McGrane — Keynote: The way forward: what’s next for content strategy
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Lisa Welchman — On All the Different “Web Governances” in the Universe
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Melissa Rach — Content strategy methodology: a DIY project
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Erin Kissane — Making sense of the (new) new content landscape
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Margot Bloomstein — First things first: message matters
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Des Traynor — The language of software: the role of content strategy in software development
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Eric Reiss — Content strategists: the men and women of a new renaissance
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