Dutch filmmaker Gert de Graaff is an expert in the grammar of film. This clip is an interesting in depth analysis of the short documentary film Kony 2012, that went viral in the beginning of March 2012 (made by director Jason Russell, co-founder of Invisible Children, Inc.). It's about the language of Hollywood, propagandism, manipulation, the use of music in propaganda, manipulative shots, manipulative framing, seducing the audience, manipulating the audience but also about positive action, fun and the facebook generation

j vimeo.com/40439925

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