Nike's global creative director Andy Walker gives us a tour of the new NikeFuel Station at Boxpark in east London in this interview that we filmed for the sports brand. The store combines digital technology with physical retail, including a wall that changes colour in order to chart the presence of a human body, digital avatars in place of mannequins and augmented-reality display systems to showcase product features.

j vimeo.com/38098738

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…