Start to finish promo campaign
Goal: A “woa-that-was-cool-what-is-that-must-go-find” response from hockey fans, encouraging them up to download the app. We didn’t want the spot to equate to holding a device to swipe screens, we wanted to immerse NHL fans in the application.
Challenge: Changing the relationship of the audience to the app in a promo by breaking away from a conventional device-heavy approach – while highlighting a good deal of actual features and interface.
Solution: Getting “inside” the app by building a layered, visceral universe of interface screens, taking creative liberties as needed.
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