HOW2GRINDR plays with the farce of masculinity on gay cruising apps in which the users carefully construct avatars of themselves in order to attract sexual attention of other users. It is interesting how much these avatars say about homo or queer insecurity in relation to masculinity. It also demonstrates what a strong force the normalizing paradigm exerts. The effect being the neutralizing of subcultural transgression into the flow of capitalism- basically there are a bunch of mainstream homos with the intention to fill a void-- the void being a field of capitalism (capitalism being a terrain opposed to capitalism as a force) The cartoon continues to fill the space with no intention other then all terrain must be covered. Through this they hope to create metaphor for the spinning up of capitalism to a speed that makes it fall apart.

j vimeo.com/81973589

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