CASE STUDY - PLEASE READ FULL BREAKDOWN.

Winner, One Show Entertainment (2), Cannes Lions (2) Young Guns (1), New York Film Festival (merit)

The Brief
Redesign the Discover Center section of CellularSouth.com and make it a place where customers can find technology and programs that speak to their passions.

The Insight
As Cellular South is a regional telecom based almost entirely in Mississippi, their customers all shared an intense passion for high school football. Rather than simply re-design the website, we made it a destination for their consumers' passions.

The Idea
-To position Cellular South as the brand that connects consumers with their passions, we created Y'all vs. Us: A content-driven, integrated campaign that celebrates The South’s passion for high school football.

-Create a social media campaign in its purest form: quality content that people would want to share with friends and family.

Results:
- 200% increase in web traffic to CellularSouth.com
-60% increase in phone activation
-$3.3 million in PR value.
-In April 2010, Head to Head aired on Fox Sports Network, reaching 85 million households

NOTE - BURGEON MEDIA MEMBERS WERE ONLY RESPONSIBLE FOR SHOOTING, DIRECTING, CONSULTING AND PRODUCING THE CONTENT USED IN THE CAMPAIGN. WE DID NOT CREATE THE CAMPAIGN OR APPROACH THE CLIENT.

ALL COPY, CONCEPT, AND BUSINESS STRATEGY WAS EXECUTED BY OUR EMPLOYERS - MOXIE PICTURES AND Y&R NEW YORK.

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