We were approached by Claudio and David from '3' to create a promo for their latest Game of Phones campaign. Based on the success of the existing campaign they were looking to take the 60s Bond theme forward, creating a more visually graphic film for the web. The objective was to invite people to play theGame of Phones for a chance to be one of 100 unique people to win the new iphone 5 and have it personally delivered to their door.
We had 3 weeks production time from start to finish, which included coming up with a story that was not only informative and interesting but could also be shot in a day. We had over 22 shots to shoot, including a few where we had to change the direction of gravity! Our detailed 3D previs contributed a lot to the smooth running of the shoot. We shot at 100 fps to achieve the cool speed ramps in the film and to get a sharp edge with no motion blur to later create the clean silhouettes. This added up to a whole load of frames to conform, roto and comp!
We worked very collaboratively with the client on the look and feel of the film. Together we tried to come up with a suitable concept that best expressed the speed and endurance it takes to win the Game of Phones. We settled on the idea of a classic '3' chase through transitioning environments to illustrate each new challenge. After each win you see the players get thrown deeper and deeper into the '3' network until finally some are lucky enough to get through the door to the mastermind 'Mannen fran 3' and win the new iphone 5.
It was a very creative process from start to finish and we thoroughly enjoyed working with the guys from '3'. We feel we ended up with a fun piece of work!
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