Achieving a thorough grasp of typography can take a lifetime, but moving beyond the basics is within your reach right now, as Jason Santa Maria explains in this hour-long design presentation captured live at An Event Apart Boston on June 18, 2012.

Through an understanding of our design tools and how they relate to the web as a medium, we can empower ourselves to use type in meaningful and powerful ways.

Learn how to look at typefaces with a discerning eye, different approaches to typographic planning, how typography impacts the act of reading, and how to choose and combine appropriate typefaces from an aesthetic and technical point of view.

An Event Apart Boston 2012 featured 12 great speakers and sessions, plus a full day workshop on designing for mobile and beyond. More videos will be posted here soon. An Event Apart will hold eight conferences in 2013. Attend the one nearest you, or pick a city you’ve always wanted to visit. For details, visit aneventapart.com.

j vimeo.com/59237572

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