Achieving a thorough grasp of typography can take a lifetime, but moving beyond the basics is within your reach right now. In this talk, we’ll learn how to look at typefaces with a discerning eye, different approaches to typographic planning, how typography impacts the act of reading, and how to choose and combine appropriate typefaces from an aesthetic and technical point of view. Through an understanding of our design tools and how they relate to the web as a medium, we can empower ourselves to use type in meaningful and powerful ways.

Recorded at Build 2011: 2011.buildconf.com/

Filmed & edited by Box42: box42av.com/
Intro graphics by Andrew Cornett: amotion.me/
Into music by Tycho: tychomusic.com/

j vimeo.com/34178417

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