In 2003 Canal+ won the Spain National Design Prize for its broadcast attention to the design, creativity and corporative identity. For celebrate this, the department of graphic design made a documentary about the history and highlights of the identity of Canal+.
In this program we need to create a specific piece about the creation of the typography, logo and identity of the channel. For this work I remember the visual power of the 20’s and 30’s vanguards graphics on paper, in particular the constructivist. The creation of the graphic image of a broadcast channel of the XXI century is recreate like manual work of insert pieces into an a real grille. The workers live inside the screen.
The people on the piece are the real workers of the graphic design department.
I remove the original locution of this video, with the narration of the creation of the identity, logo and typography of the broadcast channel. In substitution I insert a music.
Gonzalo Cordero de Ciria
NEW YORK FESTIVALS. 2006 SILVER WORLD MEDAL. C+D(ESIGN) CATEGORY: THE ARTS

j vimeo.com/23457539

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