Movies like Food Inc., Supersize Me, and King Corn suggest that large, conglomerate corporations are part of the problem with the way we eat our food. What’s the other side of the story? How do those entities think about food now, and how are they starting to share food movement values?

Lecture by JACK SINCLAIR, Executive Vice President of Grocery Merchandise, Wal-Mart, and JIB ELLISON, CEO, Blu Skye Sustainability Consulting, in conversation with author MICHAEL POLLAN

JACK SINCLAIR
Jack Sinclair is the Executive Vice President of the food division for Walmart U.S., responsible for the company’s overall strategy for food and grocery. He works to integrate planning, category management, store experience and private brand development into the grocery business unit. Sinclair joined Walmart from McCurrach, a U.K.-based field merchandising business. He has worked in the retail food business since 1982 when he began his career as a trainee at Shoppers’ Paradise in the United Kingdom. He worked for Tesco and Safeway PLC, where he eventually served on the board of directors that led the merger of Safeway PLC and Morrisons.

JIB ELLISON
Jib Ellison is the founder and CEO of Blu Skye Strategy Consulting where he leads a small team of strategy experts who work with Fortune 50 companies to transform markets – and to create new ones. His process is premised upon using sustainability to reveal new market opportunities, engage senior management and employees, and leverage his considerable network of experts to do well by doing good. In this way, Ellison and his team expand conventional definitions of value, opportunity and change. His recent clients include Hilton, Microsoft, SC Johnson, Sony Pictures, Staples, Walmart, and Waste Management.

MICHAEL POLLAN
Michael Pollan is the author, most recently, of In Defense of Food: An Eater's Manifesto. His previous book, The Omnivore's Dilemma: A Natural History of Four Meals, was named one of the ten best books of 2006 by The New York Times and The Washington Post. He is also the author of The Botany of Desire: A Plant's-Eye View of the World, A Place of My Own, and Second Nature. A contributing writer to The New York Times Magazine, Pollan is the recipient of numerous journalistic awards, including the James Beard Award for best magazine series in 2003 and the Reuters-I.U.C.N. 2000 Global Award for Environmental Journalism. Pollan served for many years as executive editor of Harper's Magazine and is now the Knight Professor of Science and Environmental Journalism at UC Berkeley.

Edible Education 101: The Rise and Future of the Food Movement.
UC Berkeley, Graduate School of Journalism and College of Letters and Science, Fall 2011.
Sponsored by The Edible Schoolyard Project (edibleschoolyard.org), with support from Stephen Silberstein and The Knight foundation for Environmental Journalism.
Live Stream sponsored by Bon Appetit Management Company.
Instructors: Michael Pollan and Nikki Henderson.

j vimeo.com/30404009

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