Get a behind the scenes tour and find out what makes the Stratford Shakespeare Festival’s Facebook a part of its winning marketing strategy. Learn from their best practices about how you can have a Facebook page with personality that gets results. Director of Marketing and Audience Development, Lisa Middleton, will also discuss how social media is integrated into the Festival’s overall marketing efforts including its use of Twitter and other social platforms.
Following Lisa’s presentation, Stuart Buchanan facilitated a Q&A with Lisa.
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