Building audiences and creating value in the social web is a tricky business. Even the most meticulously planned and implemented digital campaign has the potential to veer out of control. Internet memes, viral videos, trending tweets… it’s hard to keep up with what’s happening online. ABC presenter Marc Fennell (Hungry Beast and host of Radio National’s Download This Show) will take us through some of the internet’s best and worst uses of digital and social media.

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