It’s hard to get men to care about their skin. So to generate awareness around their men’s product line, we started a conversation that highlighted the more masculine aspects of the Kiehl’s brand—their dedication to adventure and purpose. In partnership with National Geographic, we created a series of compelling documentary films featuring regular guys going on extraordinary adventures. We created a home for the complete series on Facebook and in partnership with Kiehl’s PR team, seeded the video content around the web, ultimately driving an 11% increase in their Facebook fan base.

j vimeo.com/38665572

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