Webinar from July 21, 2011.
STI's President & CEO Brian T. Mullis, participants discusses how destination management has evolved into Destination Stewardship. We’ll focus on cutting-edge, market-driven strategies that are being employed globally. Areas covered: implementation of carbon neutral tourism programs, marketing that special sense of culture and place, regional certification initiatives, sustainable tourism master plans and capacity building.
This webinar is designed for CVBs, DMOs, tourism bureaus and Ministries of Tourism, but is also open to anyone in the travel industry interested in ways they can help attract new visitors while protecting the destinations they serve.
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