Watching TV is becoming more and more (inter)active. The innovative new talent contest The voice of Holland clearly shows how the offline and online world are coming together.

This video shows how PlayToTV, created by Ex Machina, helps Talpa, creators of the runaway new format success 'The Voice', take advantage of changing viewer behaviour: watching TV while simultaneously using a smartphone, tablet or laptop.

PlayToTV offers a wide range of real time, social and synchronous features: live rating, quiz questions, poll, (premium) vote, prediction, product placement, achievements, live chat, Twitter aggregation, real time Facebook friends integration, audio sync and much much more. PlayToTV works on all main devices used while watching TV, including Windows, Mac, iPhone, iPad, iPod Touch, Android and Blackberry 6. The infrastructure is designed and proven to scale, and comes with a production console supporting both live and pre-recorded TV shows.

j vimeo.com/21854460

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