Lingerie advertising? Just get a hot model wearing incredibly sexy underwear and not much else, right? So when Wonderbra asked us to create a European campaign to grab women’s attention in their current range of Wonderbra’s, we made one big change. Our hot model was fully clothed. Wonderbra Decoder, the first fully-dressed lingerie ad, is an integrated advertising campaign with a mobile app at the core. Harnessing innovative technology to decode and transform traditional media, it syncs up screens and channels so they work together in real time and real space.
You can decode the YouTUBE video here youtube.com/watch?v=Xr6G9ljeUO0&hd=1 (check that it's in HD otherwise the decoder does not work)
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