Amsterdams Blauw is the denim collection by SCOTCH & SODA. The Fall/Winter 2011 collection entitled ‘Something about saturday’ marks the change in denim: the workweek is over and come saturday, we get to drop formal dress codes and change into our favourite attire, a pair of trusty denims.

Check out this video to see what went on behind the scenes, and how this seasons campaign images took shape. For more Amsterdams Blauw and the web store, please visit scotch-soda.com.

j vimeo.com/25858117

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