for other works, still frames, and behind the scenes content, please visit weareroyale.com

When Nike came to us with the opportunity to craft a spot to premiere during the NBA Finals, Brien promptly folded his copy of Selleck Today (issue 47) and rushed to his machine. Royale had the exciting opportunity to collaborate with Nike in producing the launch spot for the ground-breaking Hyperdunk+. Backed by an amazing team of talented artists, Royale crafted a fully CG spot highlighting the innovative technology that unites real life competitive gaming and social media. The spot premiered in primetime - during the first half of game 5 of the 2012 NBA Finals, and will air globally.

Game on, World!

weareroyale.com

j vimeo.com/44764200

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…