This keynote speech was shot at the TS2 conference in Philadelphia on July 29, 2008.

David Meerman Scott is a marketing strategist, entrepreneur, keynote speaker, and seminar leader. He is the author of the hit book World Wide Rave and the number-one best-selling The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly, which is being published in 22.

j vimeo.com/3029101

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