Vortex Immersion Media delivers experiential product interaction and deep brand impact for Xbox Kinect and the NFL at Super Bowl 2012 in Indianapolis, Indiana called the Xbox Kinect NFL Play60 Fan Dome!
Recently VIM teamed with the 2012 Indianapolis Super Bowl Host Committee, Xbox Kinect, and NFL Play60 to bring an immersive and interactive gaming and fan experience to their vision for the Super Bowl Village which spanned a swath of downtown Indy from Lucas Oil Stadium (home of the Indianapolis Colts and Super Bowl XLVI) to Bankers Life Fieldhouse (home of the Indiana Pacers).
This first of its kind immersive dome experience featured real-time CG, fulldome cinema, interactive control, and live dome VJ-ing for over 50,000 visitors to the Super Bowl Village. Xbox Kinect game stations were featured around the dome floor that allowed current and future fans of the innovative new gesture based gaming system an opportunity to try new games, experience the platform, and be blown away by amazing dome visuals.
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