Narrated by Irene Pereyra (Global Director of UX & Strategy) and Anton Repponen (Global Creative Director), this is the story behind the redesigned USA Today site that boldly reimagines the way users interact with news online. The award-winning site involved all Fi teams from strategy, UX, design and development.

The innovative page-turning site allows users to easily scroll left and right while reading articles, streaming videos or viewing photo galleries, transforming the experience of reading news online to that of reading a digital magazine. The new design also integrates large and immersive ads effectively, modernizing the canvas for digital advertising.

blog.f-i.com/usatoday-com-redesigning-one-of-americas-most-popular-news-site
F-i.com/

Related Publications:
blog.f-i.com/usa-today-featured-in-web-designer-magazine/
blog.f-i.com/usa-today-featured-in-net-magazine/

j vimeo.com/62878476

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