In the context of the 2010 Xacobeo programming, MTV Spain has scheduled a really big rock concert on the 5th of September. The line-up was conformed by bands such as Arcade Fire and Echo & the Bunnymen among others.
We were selected to develop the identity of this festival covering both off-air and on-air areas.
The people at the MTV Spain headquarters wanted to do something different for this special event, and why not choose HippieHouse to rock it out!. The main challenge was to generate a graphic style that could work perfectly for both.

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Produced for MTV Spain / Client: MTV Spain

Idea & Concept: HippieHouse
Art direction: HippieHouse

Motion designers: Chris O'Farrell, Ignacio Sandoval, Sami Guellai

3d development (modeling-lighting-camera-rendering): Sami Guellai
2d Animation: Ignacio Sandoval, Chris O'Farrell
Compositors: Ignacio Sandoval, Chris O'Farrell
Post & Effects: Ignacio Sandoval, Chris O'Farrell

Sound designer: Chris O'Farrell

At MTV Spain
Executive Producer: Raúl Quintana


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