"1000 Platitudes," 2005
3 Lambda prints, screen with video documentation
9 3/4' x 11 3/4' / 300 x 360 cm
edition of 5, 1 AP

"1000 Platitudes" consists of large photomontages and one video documentary, which is shown on a plasma screen. Words commonly used to describe the generic globalized city are written with a created alphabet; each letter of the alphabet was projected on a different building using the World's most powerful projector (with 110,000 ANSI lumen intensity and images measuring up to 70x70 m). To realize this work, the projector was placed on a 12-ton truck with a diesel electricity generator. Public housing projects, shopping malls, government buildings, industrial wastelands and corporate headquarters were transformed by fast tactical projections from the mobile platform, under the radar of potential regulators.

Video courtesy of the artist and bitforms gallery nyc.

To learn more about Lozano-Hemmer's work, please visit:
bit.ly/pSbJgx
bit.ly/HeemCA

j vimeo.com/26679876

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