This was an attempt at appealing to the new Taco Bell "fourthmeal" crowd, the meal between dinner and breakfast. Interestingly this style of spot eventually pointed us in the "live mas" direction a few years later. Pam Thomas led the way with a lifestyle spot for Breakfast "at night." Always a pleasure to work with Pam and the creative team and to eat some breakfast burritos at night. Shameless Plug: my wife's family's jewelry store (gmsshop.com) is prominently displayed throughout this spot on a lot of dancing folks. Creative Team: Dan Neri, Art Director, Scott Murray, Writer Director: Pam Thomas Moxie Pictures (now with Community Films)

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