Star Match is a collection of 3 interactive Time-Slice® scenes for Heineken

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The user controls all navigation around the 3D environment & works with related 'hot spots', embedded within each scene. AKQA, the agency responsible for Heineken's global digital campaigns, contacted us with an idea for a new take on the old game of spot-the-difference. Every Time-Slice® scene depicts a different moment over the course of a football match, capturing the varied reactions of the guys supporting Heineken's Star Players team. There are two instances of each Time-Slice® scene, between which we've changed - via some very careful rotoscoping & compositing - 8 objects, the users task is to spot those changes against the clock. Although delivering for the web all the shots were composited & graded in full HD, with the final 16:9 web crop being only a shade under full broadcast quality anyway! Have a go, it might not be as easy as you think!


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